JLM Lubricants is the official TV sponsor and exclusive race fuel additive supplier for the UK Legends Racing Elite Cup Championship. It’s a perfect partnership given JLM is a specialist in topflight petrol, diesel, and LPG additives in 46+ countries. The championship supports the British Touring Car Championship (BTCC) for three events at world class racing venues Brands Hatch, Croft and Knockhill. Widely regarded as one of the most exciting motor racing series in the UK, Legends cars are renowned for their breathtakingly close racing with more overtakes than any other series in the UK.
Commenting on the sponsorship, Mike Schlup, the Managing Director of Kalimex the UK distributor for JLM Lubricants products said “I’m a massive fan of the Legends’ race series so supporting these racers enables us to really go all out and amplify the profile of the JLM brand in the UK. It’s a partnership that complements their brand values too given JLM Lubricants’ products are all about pushing the limits of performance and delivering the best results. And we know that our customer base of technicians and motorists are always happy to see the JLM brand in action, supporting British motorsport. I’m also proud to announce that JLM additives are being used as part of the official Legends race fuel blend to help reduce harmful emissions and to protect the race engines.”
Phil Cooper the Legends Series organiser added, “I’ve known the JLM team for a few seasons through their support for Mickel Motorsport which has the legendary multiple Legends UK and World champion John Mickel at the helm. I’m delighted with the partnership with JLM for the Legends Elite Cup because it helps us to meet our ongoing goal of reducing the carbon footprint of this race series.”
“We’re really taking JLM Lubricants into the heart of this audience by raising awareness of the brand and what it stands for. Motorists and mechanics alike can give their vehicles a race ready treat with a comprehensive range of JLM additives including Emissions Reduction Treatments and GDI cleaners plus world class leading diesel and DPF cleaning products. JLM’s range of trade trusted products help to reduce emissions and improve performance which today is more important than ever,” concluded Mike.
