JLM Lubricants Joins FIA ERC as Official Liquid Tools Partner
JLM Lubricants is proud to announce its partnership with the FIA European Rally Championship (ERC), becoming the Official Liquid Tools Partner. This collaboration brings JLM’s industry-leading automotive fuel additive and lubricant technology to one of the world’s most demanding motorsport arenas, reinforcing the brand’s commitment to durability, efficiency, and innovation.
The FIA ERC is known for its challenging timed stages, pushing both drivers and their cars to the limit. JLM Lubricants’ premium additives and lubricant products—trusted by professional mechanics across Europe and beyond—will support teams in optimising vehicle reliability and performance throughout the championship. This partnership is a natural fit, as it highlights the essential role of advanced technology in motorsport.
“With our Liquid Tools mantra, we provide cutting-edge solutions that optimise engine performance under extreme conditions. The FIA ERC is the perfect platform to showcase our products in real-world rally environments,” said Gilbert Groot, CEO of JLM Lubricants.
As part of the partnership, JLM Lubricants will work closely with ERC teams and drivers, integrating its cutting-edge products into rally service areas and engaging fans through exclusive activations, technical workshops, and behind-the-scenes content. Spectators and mechanics alike will have the opportunity to see firsthand how JLM’s products contribute to engine efficiency and longevity.
“This partnership is not just about branding—it’s about proving the effectiveness of our products,” added Auke Possel, Global Brand Manager at JLM Lubricants. “Our solutions are designed for professionals who demand reliability, and the FIA ERC provides the ultimate proving ground.”
“Motorsport is about pushing boundaries, and JLM Lubricants shares our drive for performance and innovation,” said European Rally Championship Manager Iain Campbell. “This collaboration will benefit our teams and drivers while enhancing engagement with rally fans worldwide.”
About FIA ERC
The FIA European Rally Championship (FIA ERC) is Europe’s premier rally series and a key stepping stone to the FIA World Rally Championship (WRC). Established in 1953, it is the longest-running rally championship in the world and has played a pivotal role in shaping the careers of rally legends and current star drivers. Events take place on asphalt and gravel stages in eight countries between April and October. Drivers compete in rally cars from brands including Citroën, Hyundai, Ford, Lancia, Opel, Peugeot, Renault, Škoda and Toyota. For more information visit www.fiaerc.com
